Brand Monitor locates and reports areas and instances of brand risk, vulnerability, counterfeit goods, diverted goods, brand damage and brand abuse online. Some locations of brand risk can be readily reversed. Unauthorised logo use and infringing protest sites, for example, can be removed via a request to the ISP and Search engines.

More serious cases, such as counterfeiting, share price manipulation and negative association will require other market intelligence or legal interventions which can be provided by our specialist partners, Pinkertons and DJ Freeman.

	Online advertising and/or sale of counterfeit, or diverted goods
	Negative association via protest sites
	Loss of traffic through misuse of brand in competitors Meta tags or hidden site text
	Share price manipulation via false rumour
	Brand cybersquatting (registration of a domain name containing a legitimate brand)
	Brand typosquatting (registration of a domain name very similar to a popular brand, to divert traffic)
	Unauthorised use of logo or trademark

The Internet has brought immense opportunity for brand exposure and reinforcement. But it has also created previously inconceivable levels of brand risk, as well as a marketplace to sell counterfeit goods and intellectual property.

And so it should be. But when it's your brand image, your intellectual property, your share value and your profit that's being damaged online where do you turn?

How do you measure the damage, locate vulnerabilities, assess risk, track perpetrators, initiate reversal and monitor progress?

Brand Intelligence Ltd is an online brand protection and monitoring consultancy. Using a comination of unique, highly sophisticated software and specialist analysis, Brand Intelligence locates and reports areas of brand risk, vulnerability, damage and abuse online, making recommendations for and implementing strategic reversal of damage.


Brand Intelligence - Guarding Brands Online