Brand Monitor locates and reports areas
and instances of brand risk, vulnerability, counterfeit
goods, diverted goods, brand damage and brand abuse
online. Some locations of brand risk can be readily reversed. Unauthorised
logo use and infringing protest sites, for example, can be removed
via a request to the ISP and Search engines.
More serious cases, such as counterfeiting, share price
manipulation and negative association
will require other market intelligence or legal interventions which
can be provided by our specialist partners, Pinkertons and
||What are the common risks?
The Internet has brought immense opportunity
for brand exposure and reinforcement. But it has also created
previously inconceivable levels of brand risk, as well as
a marketplace to sell counterfeit goods and intellectual property.
||Freedom of speech is a fundamental part of online culture.
And so it should be. But when it's your brand
image, your intellectual property, your
share value and your profit that's
being damaged online where do you turn?
How do you measure the damage, locate vulnerabilities,
assess risk, track perpetrators, initiate reversal
and monitor progress?
Brand Intelligence Ltd is an online brand protection and monitoring
consultancy. Using a comination of unique, highly sophisticated
software and specialist analysis, Brand
Intelligence locates and reports
areas of brand risk, vulnerability,
damage and abuse online, making
recommendations for and implementing strategic reversal
Brand Intelligence - Guarding Brands Online