In a bold new step for the search engine, Google has implemented a procedure to allow site owners to bite back at content thiefs.

Site owners have long had to put up with the fact that third party sites could steal whole chunks of their content, place it on their site and, if the site was technicall more search compatible, possibly rank higher on the search ewngines for their subject keywords.

But Google has implemented a new avenue for the content owner to file a complaint and achieve a site ban. For an example click on: http://www.google.com /search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=Google+Optimization+Tips

and go to the foot of the page for a link to the complaint.